Михаил Калужский

I'm a Professor of Marketing and E-commerce at Omsk State Technical University, specializing in network economics and digital transformation of business. My research focuses on the evolution of marketing strategies in the digital age, particularly examining dropshipping, supply chain transformation, and labor market dynamics in the networked economy. I have published extensively on business customization, marketing innovations, and the changing nature of commerce in the digital era. My work investigates how traditional marketing approaches are being reshaped by emerging technologies and new business models. I'm particularly interested in how electronic commerce is transforming supply chains and creating new opportunities for business development.

Currently, my research examines the intersection of network economics and marketing strategy, with a special focus on how digital platforms are reshaping buyer-seller relationships. I've written several influential papers on dropshipping in e-commerce systems and the transformation of supply chains in the network economy. My recent work explores customer personalization trends and their impact on business practices in the Russian market.